First, Break All Your Best Practices

I’m a rule breaker.  I like to get involved, dig in and break stuff.  It’s the only way to learn, and in my opinion, it is the best way to constantly be discovering what’s best for you or your business.  Getting comfortable with processes will translate to only one thing in the end – plateaued […]

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Caz Bevan May 20, 2019 0 Comments

Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions. Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making […]

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Caz Bevan January 10, 2019 0 Comments

Dark Social: Shedding Light on Private Social Networks

So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market. Well, even if all of this is […]

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Caz Bevan January 7, 2019 0 Comments

Dark Social: The Future of Online Marketing

You may have come across the term “Dark Social” during some of your late-night internet sessions and thought, “hey, is this that area of the web where unmentionable things are shared among friends?” You’d be close if you thought that, but not quite spot-on. What is Dark Social? Dark Social really refers to the traffic […]

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Caz Bevan December 7, 2018 0 Comments

Social As A Service: On-Point Holiday Marketing

I had the worst customer experience just now.  I’m talking one of those infuriating, “Take my money!!!” moments, where all you’re trying to do is make a purchase and the customer service is horrible.  For five days I let it fester. I used the site’s chatbot – no response! Email – no help!  This site […]

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Caz Bevan November 19, 2018 0 Comments

The Social Media Evolution- and What it Means for Marketers

If you’re like me, you remember the day when America Online was THE social media platform of the century! At the time, we didn’t call it social media. We didn’t even refer to it as a platform. Like your Grandma clicking on “the Internet” (aka her browser icon), we simply thought the entire internet revolved […]

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Caz Bevan September 10, 2018 0 Comments

Nothing Fails Like Success

Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. Colonel Sanders was rejected 1009 times when he tried selling his fried chicken recipe before deciding to just start KFC. Thomas Edison created 10,000 failed prototypes of his electric bulb before succeeding. And my personal […]

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Caz Bevan August 16, 2018 0 Comments