Remotely Speaking: An Introduction To Creatives Scale Vibes

Hi all! Caz here… I am happy to announce the grand opening of a completely remote opportunity for content writers and marketing specialists at CreativesScale.com. Inspired by the gig-economy style made famous by Uber, we’ve taken the expertise of several business owners and executives from top SEO providers and independent marketing agencies throughout the world to create this very special, one of a kind system. This Martech project is one I am very proud of. We put a lot of SaaS into it if you know what I mean! 

Without further ado, I want to share a few facts and talk about why this project is so important to me. 

“Within the tech industry, remote work is increasingly becoming the new normal. We found ourselves wondering about how the remote work landscape has changed in the last few years. So, in partnership with Buffer, we surveyed over 3,500 remote workers and compiled one of the largest reports on remote work to date.”

Some findings from the “2020 State of Remote Work”:

  • 97% would recommend remote work to others. 👍🏻
  • 80% primarily work from home.🏡
  • 32% say having a flexible schedule is the biggest benefit. ✅
  • 20% cite loneliness & communication as their biggest struggle. 😣”
Citation: https://www.matthewbarby.com/remote-leadership/

I am a self-proclaimed digital nomad. As a proud, female executive and millennial, I have a lot to say, and a lot I don’t get the opportunity to say (as you can imagine) due to worldwide stereotypes. I don’t want that to be you. I want everyone to be loud and proud about their choices and their dreams. 

What I want to talk about is the reason for remote revolution (and apparently how into alliteration I am). 

Reasons for Remote Revolution

I am an introvert. I do better focusing on small groups or as an individual. I prefer to work from home and with as little distraction as possible. 

I am a digital nomad. I love to stay motivated and focused by staying on the move. Wherever I go, my laptop follows. I enjoy the challenge of working from new locations and supporting my adventurous lifestyle with work that is available to me online. 

I have a disability. Not all disabilities are obvious and very few of them get the care or respect they deserve in a busy office environment. I have days where I can do it all. I also have days where I feel as though I can’t do anything. While I am capable of running the rat race, I’ve learned that taking care of myself matters most. I prefer to work in a flexible environment where the pressure to “be…” comes only from within. I know I bring a great deal of worth and talent to the table. I just don’t want to sit at the tables of companies that do not value work-life balance, mental health, or varying capabilities. I choose to work from home to benefit my own health and preferred lifestyle. 

It’s been too long since I’ve worked in an office. In this day and age, I’ve managed a variety of teams – big and small, across dozens of countries. In the last ten years, I’ve primarily worked from home as part of a remote team. While I can go into the office, it is no longer ideal for me. The schedule would take a lot of getting used to. I enjoy the healthy lifestyle and at-home routines I have created over the last decade. 

Covid-19 made it practically impossible to find or keep employment so far in 2020. Opportunities are slim and the demand is high. I want to take this time as an opportunity to put new talents to work and see what I am truly capable of. 

While all of this is true for me, it is also true for so many of you!!!  The story doesn’t end there! Like so many more, I will soon become a stay at home parent with a demanding, unpredictable schedule. Soon I will need to be home at a given time to walk my dog. I will be recovering from surgery and unsure how much I can or cannot do. These scenarios are also true for me! These scenarios are already true for so many of you. 

Who Are You?

Whether you’re a digital nomad, a stay at home parent, in school and looking for flexible work, trying to live the ultimate work-life balance, looking for a side-hustle to support your dreams of being a yoga instructor, or simply a night owl looking for something to do that isn’t just driving late-night Uber crowds… we want to support you! And we want to know!   Tweet us. Instagram is. Drop us a line on Facebook.

Tell us: what are your drama and how does an app like Creatives Scale help inspire or support you?

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Caz Bevan September 28, 2020 0 Comments

How To Overcome Common Grammatical Errors in Content Writing

Grammar can be tricky!  Some of the most fantastic writers in the world throw caution to the wind when it comes to proper grammar.  However, when writing content for clients, grammar is of the utmost importance. 

 

Here are some tips on overcoming common mistakes.

 

Good vs. Well.

 

The violinist plays good. 

The violinist plays well.

 

Explanation: In this sentence, the verb did is modified by an adjective good, when it should be modified by an adverb well.

 

It felt good to pass the test.

It felt well to pass the test. 

 

Rules to Remember: Well, when used as an adjective, implies “in good health.” When used as an adverb, well means “expertly.”

 

My daughter looks well now.

My daughter looks good now.

 

This one can be tricky!  We don’t know enough about whether the daughter is now well after being sick or looks good now after changing something about her appearance.  Use context clues from surrounding sentences to know the correct use in this sentence.

 

Misplaced Modifier or Ambiguous Modifiers

Listening to loud music slowly gives me a headache. (Incorrect)

When I listen to loud music, I slowly develop a headache. (Correct)

Rule to Remember: Modifiers should be placed next to the words they modify to avoid ambiguity in sentences. The correct sentence should be: The teacher praised John for his great accomplishments.

Learn more about squinting modifiers, misplaced modifiers, or ambiguous modifiers on Grammarly.

 

Dangling Modifiers

To see well, the lights in this room need to be adjusted.

 

Explanation: Dangling modifiers occur when the subject in the introductory phrase is not stated.

 

“To see well” is the introductory phase.  The subject is not mentioned in the introductory phrase.  When writing professionally, dangling modifiers are often considered too stylistic and can be confusing to the reader.  

 

This sentence would receive a better overall readability score if written like this: The lights in this room need to be adjusted to see well. 

 

Double Negatives 

 

She did not have neither her address nor her phone number.

My daughter Chantelle wouldn’t shout at nobody.

 

Both sentences are incorrect. A double negative is usually created by combining the negative form of a verb (e.g., cannot, did not, have not) with a negative pronoun (e.g., nothing, nobody), a negative adverb (e.g., never, hardly), or a negative conjunction (e.g., neither/nor).

 

Explanation: A double negative is a statement that contains two negative words. Double negatives should not be present in proper sentences.

 

Read more about Double Negatives from Grammarly. 

 

Phonetic Mishaps

 

Editor’s Note: Commonly confused words are words we don’t catch, even when editing ourselves.  These are the words that easily hide because they still work correctly in a sentence if the sentence is being read by a spell checker or Grammarly.  However, the word isn’t exactly right for the sentence. Read carefully!

 

Example:

The candidate promised not to raise taxes when elected. (Correct)

The candidate promised not to rise taxes when elected. (Incorrect)

 

Other phonetic mishaps may have to do with particular cultures and pronunciations in your local community.  Here is a great example:

 

I am selling my house. (Correct)

My house is for sell. (Incorrect)

 

You may be selling your house, but your house is for sale, not “for sell”.

 

Editor’s Note: Often pronunciations across cultures lead to common misspelled words.  

 

Phonetics change from generation to generation as well.  Here’s an example of past-tense verbiage that may be common in speech, but is not grammatically correct.

 

She come over to deliver the flour, salt and pepper we needed. (Incorrect)

She came over to deliver the bakery items flour, salt, and pepper we needed. (Correct)

 

Explanation:  This sentence is considered past tense.  “She came over…” is the preferred correct answer.   “She had come over…” would also be correct, but not preferred.

 

Consistent Verb Tenses

 

Mark finished his essay, tidies his room, and went out for supper. (Incorrect)

Mark finished his essay, tidied his room, and went out for supper. (Correct)

Explanation: In formal writing, it is important to keep verb tenses consistent so that readers can follow the progress of ideas and arguments easily. In creative writing, verb tenses may be used inconsistently for effect, but in academic writing, it is important to use verb tenses consistently throughout a paper, carefully signaling any necessary shifts in tense.

 

Read more about Consistent Verb Tenses on Grammarly.

 

Parallelism & Conjoined Items

Which of the following is correct?

Most people not only are lifting weights at the gym, but they also do a cardiovascular workout. (Incorrect)

Most people not only lift weights at the gym, but they also do a cardiovascular workout. (Correct)

Why? Parallelism.  Conjoined items in a sentence must be in the same grammatical form.

Here’s another example:

I like to jog and go walking. (Incorrect)

I like jogging and walking. (Correct)

Rules to Remember:  Conjoined items in a sentence must be in the same grammatical form, i.e. grammatically parallel.

 

Agreeing Pronouns

This one can be tricky because it doesn’t always lend itself to the “ear test.”  Although a sentence may sound wrong, it may be grammatically correct.  Here are several examples of agreeing pronouns to help you identify how to align a pronoun with the antecedent.

 

Neither of the players in the last game was injured. (Correct)

Neither of the players in the last game were injured. (Incorrect)

 

Neither of my classmates are taking the trip this summer. (Incorrect)

Neither of my classmates is taking the trip this summer. (Correct)

Rule to Remember: Pronouns must agree in number, in gender, and person with their antecedents.

 

Here’s an example using the pronoun “everybody.”

 

Everybody has been bringing in their own lunch lately. (Incorrect)

Everybody has been bringing in his or her own lunch lately. (Correct)

Rule to Remember: The indefinite pronoun everybody is always singular. The pronoun their which refers back to its antecedent everybody also needs to be in the singular form.

 

Here is an example using the pronoun “myself.”

The teacher asked Anne and myself to do a peer review of each other’s writing. (Incorrect)

The teacher asked Anne and me to do a peer review of each other’s writing. (Correct)

Rule to Remember: Here, the pronoun myself is used incorrectly. Myself is a reflexive pronoun. Reflexive pronouns are used when the subject and the object are the same. It can also be used for emphasis.

 

 

Who vs. Whom

Who: Refers to a person (as the verb’s subject)

Whom: Refers to a person (as the verb’s object)

Which: Refers to an animal or thing

What: Refers to a nonliving thing

That: Refers to a person, animal, or thing

Read more about Who, Whom, Which, What, & That on Grammarly.

 

Here are some examples:

The woman who came to the door left flowers for you.

Rule to Remember: When used in questions, who is the nominative form of the pronoun, and it should be used when the pronoun is the subject.

 

I am not sure whom this book belongs to.

Rule to Remember: Whom should be used in questions when the pronoun is the object of the verb or preposition. To determine if “Who” would be correct to use, a good test is to replace who with thatThat can be used instead of who after all, everyone, everybody, no one, nobody, those:

 

Whom did you meet at the conference? I met them. (Correct)

Who did you meet at the conference? I met them. (Incorrect)

 

Rule to Remember: Whom should be used in questions when the pronoun is the object of the verb or preposition.

 

Who, whom, and whose are also used to introduce clauses. Whom should be used when the pronoun is the object of the verb in the clause or the object of the preposition. Whose expresses possession.

 

Anne whose research on health effects of air pollution was well-known was invited to speak at a conference. (Incorrect)

Anne, whose research on health effects of air pollution was well-known, was invited to speak at a conference. (Correct)

Rule to Remember: When the noun modified is a person and also an object of the clause, who or whom is used. Whom is the correct form, and it is used more in formal English. In spoken English, who is frequently possible.

 

Defining Clauses or Relative Clauses

Defining clauses (restrictive clauses) give us the necessary information about the words they modify. They help convey the intended meaning. Let’s examine some sentences with and without defining clauses.

 

The cantaloupe is ripe. (You don’t know which specific cantaloupe is ripe.) The cantaloupe that I grew in my garden is ripe. (The defining clause lets you know which cantaloupe is ripe.)

 

Read more about defining and relative clauses on Grammarly.

 

Infinitive Verbs & Split Infinitives

 

When I did my lab experiments, I tried to thoroughly document each of my measurements. (Incorrect)

When I did my lab experiments, I tried to document thoroughly each of my measurements. (Correct)

Explanation: While both of these sentences are considered correct in “speech,” formal writing prefers that the verb does not follow “to.”  An infinitive is a verb preceded by the word to: (to write, to examine, to take, to cooperate). When an adverb appears between to and the verb itself, we get a split infinitive.

 

Here’s another example using split infinitive:

She decided to instantly quit her job. (Incorrect)

She decided to quit her job instantly. (Correct)

Explanation: To correct the above sentence, instantly should appear after the verb. Split infinitives are a specific type of misplaced modifier. In formal writing, it is considered bad style to split an infinitive, but in more informal writing or in speech this has become more acceptable.

 

Compound Subjects Joined By Or, Nor, Neither

Neither students nor their teacher is participating in this play? (Correct)

Neither students nor their teacher are participating in this play. (Incorrect)

Explanation: When the compound subject is joined by or, nor, neither… nor, either… or and one part of the compound subject is singular and the other part is plural, the verb needs to agree with the part closest to it.

 

Using Years & Numbers In Writing

1960’s (Incorrect)

1960s (Correct)

Explanation: Years do not need an apostrophe.

 

Please make two copies of the assignment. (Correct)

Please make 2 copies of the assignment. (Incorrect)

Rule to Remember: Spell out numbers below 10 in MLA style or below 100 in APA style.

 

Three-fourths of the class were born in the 90s. (Correct)

¾ of the class were born in the 90s. (Incorrect)

 

Rule to Remember: Spell out numbers at the beginning of the sentence, with the exception of years.

 

She won by 3%. (Correct)

She won by 3-percent. (Incorrect)

She won by three-percent. (Incorrect)

 

Rule to Remember: Numbers that represent years, days of the month, pages, chapters, street addresses, route numbers, percentages, temperatures, and telephone numbers should be written as numerals

 

Gas prices are up to $5.00 per liter. (Correct)

Gas prices are up to five dollars per liter. (Incorrect)

Rule to Remember: The use of the percentage sign is preferred to spelling out the word percent.

 

 

Depending on the interest rate, your mortgage payment can be as low as five hundred or as high as $1,500. (Incorrect)

Depending on the interest rate, your mortgage payment can be as low as $500 or as high as $1,500. (Correct)

 

Rule to Remember: With large numbers, consistency and simplicity are very important

 

 

⅓ of our income goes toward the mortgage payment. (Incorrect)

One-third of our income goes toward the mortgage payment. (Correct)

Rule to Remember: Simple fractions should be spelled out. A more complex fraction can be represented as a numeral unless it is at the beginning of the sentence.

 

There are twenty-four hours in a day.

There are 24 hours in a day.

In this case, both are correct.  However, when we apply the rule above for consistency in numbers, try this:

There are twenty-four hours in a day and 365 days in a year. (Incorrect)

There are 24 hours in a day and 365 days in a year. (Correct)

 

Rule to Remember: Compound numbers should be hyphenated when spelled out.

 

 

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Caz Bevan September 11, 2020 0 Comments

What Do QA Editors Review For Each Topic?

We want our writers to be the most successful in writing the best post the very first time! Reducing revision requests means you get to move on, write more, and make more money! That’s why we wanted to let you know some of the basic checklist items that our QA Editors review when reading your topics.

Guest Article Check 

  • Content refers to the owner or company in the third person (Ex. John Doe of Nature Pro Cleaning says…) 
  • Article contains links all linking to the client’s homepage
  • Links linked only to the client company name, owner’s name, or stated stats/tips used about the company? (Note: Guest Articles should not link to halo keywords or search terms)
  • Article reads more like a magazine article; something you would read on a third-party site and not as a personal blog post
  • Article speaks directly to the proposed topic without raising more questions 
  • Article headers allow the content to be understood when scanning the article for purpose and answers 
  • External links published within the last 12 months and do not link to a low-authority site or competitor 

Blog Post Check 

  • Blog post uses readable, natural words like speaking personally or professionally to an audience
  • Blog post directly answer any questions posed by the article topic
  • Blog post speaks directly to the proposed topic without raising more questions 
  • Statements are fortified with facts and facts include sources
  • Blog post headers allow the content to be understood when scanning the article for purpose and answers
  • All external links published within the last 12 months and a non-competitor

Website Check 

  • Content is in a professional tone
  • Content is written in the third person, speaking about the company? 
  • Web page topic is clear (Ex. About page is About Company)
  • Web content answers all  questions about the company as it pertains to that page without bringing up more questions
  • Call to action buttons are bolded/noted as a button
  • Internal and/or external links are highlighted and included, as needed

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Caz Bevan August 18, 2020 0 Comments

First, Break All Your Best Practices

I’m a rule breaker.  I like to get involved, dig in and break stuff.  It’s the only way to learn, and in my opinion, it is the best way to constantly be discovering what’s best for you or your business.  Getting comfortable with processes will translate to only one thing in the end - plateaued [...]

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Caz Bevan May 20, 2019 0 Comments

Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions. Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making [...]

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Caz Bevan January 10, 2019 0 Comments

Dark Social: Shedding Light on Private Social Networks

So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market. Well, even if all of this is [...]

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Caz Bevan January 7, 2019 0 Comments

Dark Social: The Future of Online Marketing

You may have come across the term “Dark Social” during some of your late-night internet sessions and thought, “hey, is this that area of the web where unmentionable things are shared among friends?” You’d be close if you thought that, but not quite spot-on. What is Dark Social? Dark Social really refers to the traffic [...]

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Caz Bevan December 7, 2018 0 Comments

Social As A Service: On-Point Holiday Marketing

I had the worst customer experience just now.  I’m talking one of those infuriating, “Take my money!!!” moments, where all you’re trying to do is make a purchase and the customer service is horrible.  For five days I let it fester. I used the site’s chatbot - no response! Email - no help!  This site [...]

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Caz Bevan November 19, 2018 0 Comments

The Social Media Evolution- and What it Means for Marketers

If you’re like me, you remember the day when America Online was THE social media platform of the century! At the time, we didn’t call it social media. We didn’t even refer to it as a platform. Like your Grandma clicking on “the Internet” (aka her browser icon), we simply thought the entire internet revolved [...]

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Caz Bevan September 10, 2018 0 Comments

Nothing Fails Like Success

Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. Colonel Sanders was rejected 1009 times when he tried selling his fried chicken recipe before deciding to just start KFC. Thomas Edison created 10,000 failed prototypes of his electric bulb before succeeding. And my personal [...]

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Caz Bevan August 16, 2018 0 Comments