Are you looking for a way to help your brand stand out from the crowd? Sometimes, the best thing you can do is relax and get real with your customers. A lot of brands use their social media accounts to offer discounts or sales. Others tell stories that tug on their follower’s heartstrings. Some send [...]
I’m a rule breaker. I like to get involved, dig in and break stuff. It’s the only way to learn, and in my opinion, it is the best way to constantly be discovering what’s best for you or your business. Getting comfortable with processes will translate to only one thing in the end - plateaued [...]
Double Your ROI With The Most Overlooked Tactic in SEO SEO (search engine optimization), like most marketing activities, requires content. This content can come in different formats such as videos, text on web pages, PDF documents, and more. In the past, content that lacks substance typically had no issues ranking highly on the SERPs (search [...]
Transparency is the new normal. In general, we trust people we know and hold their recommendations in high regard. So we often believe that they will be more transparent. For decades, earning the trust of consumers has been a central goal for marketers. This is more important today. People are more connected, and thanks to [...]
UX and CX are different, but both are necessary. A business can have an outstanding product or service, but if the visual layout of their website or app falls short, then existing and potential customers are going to be turned off quickly. Making a good first impression is the beginning of User Experience (UX) but [...]
You might have heard a famous origin story. The ones like the famous tales of Google and Apple’s humble beginnings in friends' garages. Perhaps the more infamous tale of Mark Zuckerberg's Facebook creation adventures in ‘The Social Network’ movie spring to mind. The most successful marketing and branding campaigns come from an idea that grabs [...]
Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. What is the Anti-Trend Generation [...]
Social media agency trends change frequently, but they're important to analyze and adapt to. As a social media agency, how do you meet the modern challenges of packaging and pitching your services? How do you finding the right fit with clients and meet their needs - all at a fair price? We wanted to dig deeper into [...]
User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers. So, why aren’t you getting those click-throughs and conversions? [...]
Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news. What do you think? Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer [...]
