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We want our writers to be the most successful in writing the best post the very first time! Reducing revision requests means you get to move on, write more, and make more money! That’s why we wanted to let you know some of the basic checklist items that our QA Editors review when reading your topics.

Guest Articles & Blog Posts Check

• Content provides original information, reporting, research, or analysis from authoritative sources published within the last 12 months from sites that are a non-competitor of the client
• Content provides a complete or comprehensive description of the topic
• Content provides insightful analysis or interesting information that is beyond obvious
• Sources are not plagiarized and provide substantial additional value and originality
• Title & Headers provide a descriptive, helpful summary of the content and allow the content to be understood when scanning the article for purpose and answers
• Headline and/or page title avoid being exaggerating or shocking in nature (i.e. clickbait topics)
• Content promotes trust, has clear sourcing, provides evidence of expertise involved (i.e. links to authors of any stated stats)
• Content is engaging and appears to be written by an expert or enthusiast on the subject
• Content is free of spelling errors and stylistic issues
• Content is produced well; does not appear to be sloppy or hastily written
• Content serves the genuine interests of readers and is not an attempt only to rank well for search engines
• Content provides substantial value when compared to search results for a similar topic or keyword
• Content speaks directly to the topic without raising more questions

Additional Checks For Guest Articles

• Content is journalistic in style and could be referenced by a printed magazine, encyclopedia, or book
• Content is written as a high-level interest topic and is not promoting a specific client in any way
• Content refers to the client naturally, such as a quoted expert and the client name is linked to the client’s provided URL

Website Check 

• Content is in a professional tone
• Content is written in the third person, speaking about the company
• Content provides a complete or comprehensive description of the topic
• Title & Headers provide a descriptive, helpful summary of the content and allow the content to be understood when scanning the article for purpose and answers
• Content promotes trust, has clear sourcing, provides evidence of expertise involved (i.e. links to authors of any stated stats)
• Content is free of spelling errors and stylistic issues
• Content is produced well; does not appear to be sloppy or hastily written
• Content serves the genuine interests of readers and is not an attempt only to rank well for search engines
• Call to action buttons are noted easily as a button (i.e. [Button: Get Your Results Here]
• Internal and/or external links are properly linked and included, as needed

These QA Editor checks are based on Google’s Search Engine guidelines and our own expertise in the business.  To learn more about Google’s Core Algorithm Update, read their post here.