Get To Work
Creatives Scale Logo
  • Home
  • About Us
    • Our Team
  • Sign Up
    • Freelance Signup
    • Business Signup
  • Features
  • Blog
  • FAQs
  • Contact Us
  • Support
Creatives Scale Logo
  • Home
  • About Us
    • Our Team
  • Sign Up
    • Freelance Signup
    • Business Signup
  • Features
  • Blog
  • FAQs
  • Contact Us
  • Support
  • Home
  • About Us
    • Our Team
  • Sign Up
    • Freelance Signup
    • Business Signup
  • Features
  • Blog
  • FAQs
  • Contact Us
  • Support
Creatives Scale Mobile
  • Home
  • About Us
    • Our Team
  • Sign Up
    • Freelance Signup
    • Business Signup
  • Features
  • Blog
  • FAQs
  • Contact Us
  • Support

Blog

Home Business Agencies Getting It Right: The Dos And Don’ts Of Influencer Marketing
AgenciesInfluencer Marketing

Getting It Right: The Dos And Don’ts Of Influencer Marketing

Maggie Black January 17, 2019 0 Comments

Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news.  What do you think?

Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.

To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares.

In fact, consumer trust toward brands is at an all-time low, down to 48% in 2018  — which is 10% lower than it was in 2017!

Awkward, right?

Brands need to build that consumer confidence they once had back up again. Working with influencers is one way to do it. In the United States, 82% of consumers trust the recommendations of people they know — and many of them feel like they know the influencers they follow. Influencer marketing is also highly targeted. Influencers reach consumers who already have an interest in something you have to offer (even if they don’t know it yet). In an increasingly diverse society, targeted marketing succeeds because it focuses in on the right people. Every dollar your brand put into influencer marketing has an estimated return on investment of $7.65 — which is about 11 times greater than what you can expect from traditional advertising.

But you have to get it right. There are dos and don’t when it comes to influencer marketing. Let’s talk about those for a bit, shall we?

What Not To Do In Influencer Marketing

1. Hang Your Hopes On Macro Influencers

Gone are the days when you need — or want — a major celebrity or big influencer to promote your product. While that’s the best way to gain broad exposure, it isn’t necessarily the best way to reach your target consumer.

Micro influencers are coveted because they tend to have a niche audience of “true believers” that are highly-engaged and focused around their shared interests. Instead of looking for a big name among influencers (with a correspondingly-big fee), look for an influencer who has an active, engaged following that’s a good match for your target audience. Don’t ask, “How many followers does this influencer have?” Instead, ask, “Do this influencer’s followers match the persona of my buyer?”

2. Take Total Control Of The Content

Yes, it’s scary to loosen the controls on your content, but today’s viewers demand it. They crave authenticity! If an influencer delivers what basically amounts to a company-created advertisement, they aren’t going to be influencing anyone very long.

The solution to your content woes is to make sure that you choose your influencers carefully. Pick influencers that you can genuinely see speaking for your brand. Make sure that you approve of their style and are comfortable with letting them handle the majority of the creative decisions.

3. Keep Your Audience In The Dark

Yes, influencer marketing is a cross between social entertainment and advertising, but you cannot allow an influencer to be vague about the fact that they are being paid for a post. Nondisclosure cheapens the message an influencer sends, and will likely damage your credibility with consumers once the information gets out (and it will get out).

Plus, the FTC has guidelines you have to follow when you use influencers. Make every post transparent. Acknowledge the fact that your influencer is a brand partner or the post is sponsored.

How To Do Influencer Marketing Right

1. Pay Your Influencers Fairly

You expect compensation for your labors, right? You can’t expect influencers to work for free, either. Many influencers start blogging because they’re genuinely passionate about a subject. Making a living is a side benefit of their passion — but it is something they have to do.

That being said, there’s often a lot of room for negotiation with micro-influencers. (Just remember that you generally get what you pay for!)

2. Nurture Your Relationship With Your Influencers

A good relationship with a talented influencer is an awful thing to waste. Treat your influencer as a collaborator or a member of your extended marketing family — not a one-off deal.

Involve your brand in your influencer’s posts, clearly, communicate your goals, and offer any help that your influencer needs. If a campaign isn’t working for you, let your influencer know. By the same token, don’t forget to share your excitement when a post is having a positive effect on your business! The more you work on building a long-term relationship, the better and more authentic the content you’ll see.

3. Track The Return On Your Investment

You can’t guess about whether or not an influencer’s reach is actually working for you. You have to know that an influencer campaign is getting results in order to move forward with your goals.

There are numerous ways to go about checking the return on your investment. One way you can do it is by assigning your influencers unique promo codes for their posts. That’s an easy way of seeing what sort of reach an influencer really has with your market.

Make Influencer Marketing Work For You In 2019

You can’t just ask someone with a lot of followers to post something nice about your brand and expect it to work. You need to look for influencers that really know how to create good content and engage their viewers, then nurture that relationship carefully and track your success. There are no guarantees in marketing — but you can tilt the playing field in your favor by avoiding common pitfalls and staying on top of the trends.

2019 is already shaping up to be a whirlwind of changes, so if you aren’t already using influencers to your advantage, it’s time to start!

20
331 Views
AboutMaggie Black
5 Iconic Album Covers & What They Say About BrandingPrev5 Iconic Album Covers & What They Say About BrandingJanuary 14, 2019
User Experience And SEO: Making Them Work TogetherFebruary 1, 2019User Experience And SEO: Making Them Work TogetherNext

Related Posts

AgenciesOnline MarketingSocial Media

Dark Social: The Future of Online Marketing

You may have come across the term “Dark Social” during some of your late-night...

Caz Bevan December 7, 2018
AgenciesOnline MarketingSocial Media

Dark Social: Shedding Light on Private Social Networks

So, you think you’re pretty tech-savvy? You know a few things about the social media...

Caz Bevan January 7, 2019
Related Posts
  • Put A Little Sass Into It! Creating A Voice For Your Brand
    Put A Little Sass Into It! Creating A Voice For Your Brand
    July 30, 2019
  • First, Break All Your Best Practices
    First, Break All Your Best Practices
    May 20, 2019
  • How To Focus On Quality Content For SEO
    How To Focus On Quality Content For SEO
    May 7, 2019
Recent Posts
  • The Benefits of Working as an Independent Contractor January 18, 2021
  • What Do QA Editors Review For Each Topic? December 11, 2020
  • Home for the Holidays November 30, 2020
  • How To Overcome Common Grammatical Errors in Content Writing September 11, 2020
  • How To Format Content Writing For SEO September 10, 2020
Categories
  • Agencies 15
  • Branding 4
  • Digital Nomads 1
  • FAQs 6
  • Freelance Marketing 1
  • Freelance Writing 2
  • Holiday Marketing 1
  • Influencer Marketing 3
  • Knowledge Base 6
  • News 1
  • Online Marketing 13
  • Remote Work 1
  • SEO Best Practices 6
  • Social Media 8
  • Success 4
  • Website Content Best Practices 2

all white Creatives Scale logo

Everything you need to grow, manage and develop your creative freelance career in one place. Join the most exclusive group of writers, marketing specialists, and designers -- where the pipeline is always full and the more you do, the more you earn.
Get A Gig
Create Content Calendars
Do Keyword Research
Conduct Site Audits
Write Blog Posts
Create Web Copy
Design Featured Images
Contacts
For Support: Click Here
Services Agreement | Terms & Conditions | Privacy Policy

Copyright © 2020 CreativesScale. All Rights Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT