What Do QA Editors Review For Each Topic?
We want our writers to be the most successful in writing the best post the very first time! Reducing revision requests means you get to move on, write more, and make more money! That’s why we wanted to let you know some of the basic checklist items that our QA Editors review when reading your topics.
Guest Article Check
- Content refers to the owner or company in the third person (Ex. John Doe of Nature Pro Cleaning says…)
- Article contains links all linking to the client’s homepage
- Links linked only to the client company name, owner’s name, or stated stats/tips used about the company? (Note: Guest Articles should not link to halo keywords or search terms)
- Article reads more like a magazine article; something you would read on a third-party site and not as a personal blog post
- Article speaks directly to the proposed topic without raising more questions
- Article headers allow the content to be understood when scanning the article for purpose and answers
- External links published within the last 12 months and do not link to a low-authority site or competitor
Blog Post Check
- Blog post uses readable, natural words like speaking personally or professionally to an audience
- Blog post directly answer any questions posed by the article topic
- Blog post speaks directly to the proposed topic without raising more questions
- Statements are fortified with facts and facts include sources
- Blog post headers allow the content to be understood when scanning the article for purpose and answers
- All external links published within the last 12 months and a non-competitor
- Content is in a professional tone
- Content is written in the third person, speaking about the company?
- Web page topic is clear (Ex. About page is About Company)
- Web content answers all questions about the company as it pertains to that page without bringing up more questions
- Call to action buttons are bolded/noted as a button
- Internal and/or external links are highlighted and included, as needed