Author: Gabriel Nwatarali

Double Your ROI With The Most Overlooked Tactic in SEO SEO (search engine optimization), like most marketing activities, requires content. This content can come in different formats such as videos, text on web pages, PDF documents, and more. In the past, content that lacks substance typically had no issues ranking highly on the SERPs (search […]

Transparency is the new normal. In general, we trust people we know and hold their recommendations in high regard. So we often believe that they will be more transparent. For decades, earning the trust of consumers has been a central goal for marketers. This is more important today. People are more connected, and thanks to […]