Transparency is the new normal. In general, we trust people we know and hold their recommendations in high regard. So we often believe that they will be more transparent. For decades, earning the trust of consumers has been a central goal for marketers. This is more important today. People are more connected, and thanks to […]
Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it.
In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions. Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making […]
So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market. Well, even if all of this is […]
It’s remarkable how 2018 is speeding toward the finish line. You may be working on your holiday marketing strategy, but before you finish that up, do you have your 2019 social media marketing strategy mapped out? If not, it’s time you look at your social media marketing goals for 2019. What are your objectives, and […]
You may have come across the term “Dark Social” during some of your late-night internet sessions and thought, “hey, is this that area of the web where unmentionable things are shared among friends?” You’d be close if you thought that, but not quite spot-on. What is Dark Social? Dark Social really refers to the traffic […]
I had the worst customer experience just now. I’m talking one of those infuriating, “Take my money!!!” moments, where all you’re trying to do is make a purchase and the customer service is horrible. For five days I let it fester. I used the site’s chatbot – no response! Email – no help! This site […]
If you’re like me, you remember the day when America Online was THE social media platform of the century! At the time, we didn’t call it social media. We didn’t even refer to it as a platform. Like your Grandma clicking on “the Internet” (aka her browser icon), we simply thought the entire internet revolved […]