Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it.
Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news. What do you think? Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer […]
In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions. Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making […]